People realize that in an imperfect world they will encounter problems. However, it is not the situation itself that tends to cause difficulties, but how the employee reacts to it. Surveys have indicated that a rapid, helpful response and resolution to an issue can strongly bind a customer to the company and employees to each other, whereas a sloppy and slow response can result not only in losing valued employees and customers, but also in turning them into activists that will do anything to undermine the business.